There have been so many positive recommendations of the value of reviews for ecommerce that the case doesn’t really need to be made anymore, though I’ll make it again anyway.
Quite simply, user reviews increase conversions. They can eliminate any doubts potential customers may have about a product, or can help product selection.
Shoppers like leaving reviews too. Stats reveal that 47% of Britons have reviewed products online, which suggests there is no shortage of people ready to provide their opinions.
- According to Reevoo stats, 50 or more reviews per product can mean a 4.6% increase in conversion rates.
- 63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011).
- Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t interact with UGC. (Bazaarvoice, Conversation Index, Q2 2011).
- Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers, according to a survey of US internet users by online video review site EXPO. (eMarketer, February 2010).
- According to Reevoo, reviews produce an average 18% uplift in sales.