People use site search. On ecommerce sites, up to 30% of visitors will use the sitesearch box, and each of these users is showing a possible intent to purchase by entering product names or codes.
Improved sales. Effective site search means better usability, so customers can find things more quickly. This can translate into higher sales, as customers who find what they are looking for easily are more likely to make a purchase, while site search also offers opportunities for merchandising.
Higher conversion rates. More intuitive search and navigation means higher conversion rates. According to a Screen Pages study, use of the search box results in anaverageconversion rate of 2.4%, against a site average of 1.7%.
Increased site usage. A better user experience means that customers are more likely to spend more time on the site, and can boost the number of registrations and return visits.
Improved customer retention and loyalty. More loyalty as customers know they can find products more easily.
Improved branding. Improving user experience means more customer satisfaction, and a better customer journey compared to competitor websites.