Ecommerce

14 articles
Why You Need Customer Reviews in Ecommerce

Why You Need Customer Reviews in Ecommerce

There have been so many positive recommendations of the value of reviews for ecommerce that the case doesn’t really need to be made anymore, though I’ll make it again anyway. Quite simply, user reviews increase conversions. They can eliminate any doubts potential customers may have about a product, or can help product selection. Shoppers like leaving reviews too. Stats reveal…
Why Your Product Pages Need Video in Ecommerce – Part 2

Why Your Product Pages Need Video in Ecommerce – Part 2

4.  Provide instructional videos for complex products Think of the doubts and questions that customers may have when viewing a particular product page, and how video can address them. Instructional videos which demonstrate products in action and provide instructions for use and assembly can overcome any doubts that customers may have. For example, Simply Group uses specialist advisors to create…
Why Your Product Pages Need Video in Ecommerce – Part 1

Why Your Product Pages Need Video in Ecommerce – Part 1

There are some compelling arguments for the use of video by online retailers, such as increasing brand engagement, the opportunity to tie in online video with offline campaigns through QR codes, but the biggest argument is the impact on conversion rates. Here are some stats: Using video demos of items on product pages increased sales for Zappos by between 6%…
Tips For Improving Drop-Down Usability in Ecommerce

Tips For Improving Drop-Down Usability in Ecommerce

1.   Use clear headings  One of the main reasons for using a mega menu is to present a large range of links in related sets. To show users which links fall into related sets you can use headings to group them together.  2.  Use columns  Most sites already group related sets into their own columns and often use a single…
Why Do Retailers Need Site Search? in Ecommerce

Why Do Retailers Need Site Search? in Ecommerce

 People use site search. On ecommerce sites, up to 30% of visitors will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes.   Improved sales. Effective site search means better usability, so customers can find things more quickly. This can translate into higher sales, as customers…
Search Box Design And Placement in Ecommerce – Part 2

Search Box Design And Placement in Ecommerce – Part 2

6.  Text in the site search box The text within the box can be used to explain the function of site search to customers. For example, the text in the Tesco search box tells customers that they can search for products by keyword, or by product code from a catalogue, or even enter a location to find details of their…
Search Box Design And Placement in Ecommerce – Part 1

Search Box Design And Placement in Ecommerce – Part 1

An effective site search function on an ecommerce site has a number of potential benefits. Customers are accustomed to finding results quickly and (mainly) accurately from search engines, and will expect a similar experience on ecommerce sites. Here are some tips and examples showing best practice in search box placement and design: 1. Offer a site search function "What incredible…