Ecommerce

14 articles
Why Offer Reserve And Collect? in Ecommerce

Why Offer Reserve And Collect? in Ecommerce

Because it works Retailers that have adopted it are driving a significant proportion of sales by using click and collect. Argos is the original success story for reserve and collect, having launched its own service more than ten years ago. ’Check and Reserve’ accounted for 29% of Argos’ £819m sales in Q1 2012. Its business model lent itself perfectly with…
Product Page Copywriting in Ecommerce

Product Page Copywriting in Ecommerce

While product page design has improved in the past few years, an often-neglected area is sales copy. A common mistake is to simply place the manufacturer’s product descriptions on pages. While this approach is easier, especially for sites with large product ranges, a more personal touch and unique tone of voice can help your product pages stand out and really…
Five Examples of Great Product Page Copy in Ecommerce

Five Examples of Great Product Page Copy in Ecommerce

1.   Appliances Online This example has been chosen because it highlights how improving sales copy can immediately improve conversion rates. The retailer uses creative copywriters to produce unique product descriptions, which sell the key benefits of products in a more human tone. It has worked too. The new sales copy was introduced, along with other product page improvements, all of…
How To Present Reviews And Ratings in Ecommerce

How To Present Reviews And Ratings in Ecommerce

It’s great to have lots of reviews, but once the number of reviews gets to a certain point, it’s important to find ways to organise reviews and help other shoppers make sense of them. Here are some ideas: 1. Rate this review / was this helpful? According to usability expert Jared Spool, adding a simple question to its product pages…
Bad Reviews Are Valuable Too in Ecommerce

Bad Reviews Are Valuable Too in Ecommerce

All reviews are valuable, and a mix of positive and negative reviews helps to improve consumer trust in the opinions they read. Indeed, stats from Reevoo suggest that the presence of bad reviews actually improves conversions by 67%. Reevoo found that people that seek out and read bad reviews convert better, as the very fact that they are paying such…
The SEO Benefits of Reviews in Ecommerce

The SEO Benefits of Reviews in Ecommerce

Improving conversions and improving customer experience should be the main purpose of user reviews, but let’s not forget the considerable SEO benefits. These include: Fresh, unique content for search engines Search engine spiders like unique content that is regularly updated, and user reviews are a great way to attract more content. When many ecommerce sites just use the same standard…
How To Attract Reviews From Customers in Ecommerce

How To Attract Reviews From Customers in Ecommerce

1. Use a reviews provider One guaranteed method of getting enough customer reviews to make your product pages more persuasive for shoppers is to use a third party reviews provider, such as Reevoo or Bazaarvoice. Many retailers, including Comet, Tesco, and Argos use these companies to add reviews to their sites. This is a useful way to build up a…