No more excuses.
It’s time that we justify the time, energy and money spent on social media in the same way we justify all of our other business activities.
But it isn’t easy. In one case — it’s very difficult. In another, it’s actually very simple.
We’ll talk about both and, in the end, you’ll have a framework for measuring the impact social engagement is having on your business.
Measure what matters
At the end of the day, only two things matter to the success of your business:
Don’t believe me?
Open your accounting software and show me where Facebook Likes appear on your Profit and Loss statement. Show me Retweets on your Balance Sheet.