1. Appliances Online
This example has been chosen because it highlights how improving sales copy can immediately improve conversion rates.
The retailer uses creative copywriters to produce unique product descriptions, which sell the key benefits of products in a more human tone.
It has worked too. The new sales copy was introduced, along with other product page improvements, all of which helped to increase sales by 9.5%.
2. The J Peterman Company
The sales copy on this website is inspired, and totally unique.
Patagonia uses a friendly tone, but still conveys the benefits of its products, and uses bullet points to outline the key features.
There aren’t many examples that are ‘safe for work’ on the site, but here’s one, which is an example of the natural tone that Alice referred to above.
The product page copy on Firebox matches the brand perfectly, as well as really selling the benefits of products, in the case the Magic Wand TV remote.