Mobile Marketing

23 articles
Why Your Product Pages Need Video in Ecommerce – Part 2

Why Your Product Pages Need Video in Ecommerce – Part 2

4.  Provide instructional videos for complex products Think of the doubts and questions that customers may have when viewing a particular product page, and how video can address them. Instructional videos which demonstrate products in action and provide instructions for use and assembly can overcome any doubts that customers may have. For example, Simply Group uses specialist advisors to create…
Why Your Product Pages Need Video in Ecommerce – Part 1

Why Your Product Pages Need Video in Ecommerce – Part 1

There are some compelling arguments for the use of video by online retailers, such as increasing brand engagement, the opportunity to tie in online video with offline campaigns through QR codes, but the biggest argument is the impact on conversion rates. Here are some stats: Using video demos of items on product pages increased sales for Zappos by between 6%…
Design Aesthetics in Mobile Web Development – Part 2

Design Aesthetics in Mobile Web Development – Part 2

ORIENTATIONS Most modern mobile devices provide numerous ways to view a web page. Luckily for developers, the operating system of the phone rotates the web browser depending on if the phone is in a horizontal or portrait mode. It’s the responsibility of the developer, however, to handle these events and make changes to CSS as needed. <script  type=”text/javascript”  language=”Javascript”> var…
Design Aesthetics in Mobile Web Development – Part 1

Design Aesthetics in Mobile Web Development – Part 1

The premise of mobile web development theory is to keep one code base across multiple platforms. Still, it is important to look at different design aesthetics that power the differences between each device. By paying attention to the details and designing your app to look and feel like a native app on a platform, you provide a much better experience…
Devices And Operating Systems in Mobile Web Deverlopment

Devices And Operating Systems in Mobile Web Deverlopment

When developing for mobile, every developer must understand the number of devices an app needs to support. On a native platform, you can restrict devices based on the operating system that it’s running on. On a mobile app, however, you don’t have that luxury. You can detect the type of browser the user has; but you still might not know…
Production Enviroment Setup in Mobile Web Development

Production Enviroment Setup in Mobile Web Development

Now that you have your development environment set up and have your tools in your back pocket, it’s time to discuss what type of infrastructure you need for the production or public version of your web app. Depending on the activity and involvement of your web app, you need to pick the level of server performance that your application needs…
Why Do Retailers Need Site Search? in Ecommerce

Why Do Retailers Need Site Search? in Ecommerce

 People use site search. On ecommerce sites, up to 30% of visitors will use the site search box, and each of these users is showing a possible intent to purchase by entering product names or codes.   Improved sales. Effective site search means better usability, so customers can find things more quickly. This can translate into higher sales, as customers…