Mobile Marketing

23 articles
Why Offer Reserve And Collect? in Ecommerce

Why Offer Reserve And Collect? in Ecommerce

Because it works Retailers that have adopted it are driving a significant proportion of sales by using click and collect. Argos is the original success story for reserve and collect, having launched its own service more than ten years ago. ’Check and Reserve’ accounted for 29% of Argos’ £819m sales in Q1 2012. Its business model lent itself perfectly with…
Transitions in Mobile Web Structure

Transitions in Mobile Web Structure

CSS3 enables you to apply some amazing transitions to animate the change from page to page. These can help your app feel native and enhance the user experience. jQuery Mobile takes away the difficulty of CSS3 transitions by enabling you to set the type in the data-transition attribute in each link. For example, when you want to navigate to the…
Product Page Copywriting in Ecommerce

Product Page Copywriting in Ecommerce

While product page design has improved in the past few years, an often-neglected area is sales copy. A common mistake is to simply place the manufacturer’s product descriptions on pages. While this approach is easier, especially for sites with large product ranges, a more personal touch and unique tone of voice can help your product pages stand out and really…
Five Examples of Great Product Page Copy in Ecommerce

Five Examples of Great Product Page Copy in Ecommerce

1.   Appliances Online This example has been chosen because it highlights how improving sales copy can immediately improve conversion rates. The retailer uses creative copywriters to produce unique product descriptions, which sell the key benefits of products in a more human tone. It has worked too. The new sales copy was introduced, along with other product page improvements, all of…
Adding Hash Change Events in Mobile Web Structure

Adding Hash Change Events in Mobile Web Structure

In a web browser when a user clicks a link, the page usually changes the URL schema. This happens when you navigate from http://example.com/index.html to http:// example.com/index2.html. However with most AJAX-driven mobile applications, you have only one physical page, but need a way to track navigation between virtual “pages.” One way of doing this is through hash change events, which…
Adding Header And Navigation Elements in Mobile Web Structure

Adding Header And Navigation Elements in Mobile Web Structure

Now that you have the CSS linked up, you can start with the content of the application. First, take a look at the structure of jQuery Mobile CSS pages. For each page, you must follow this format: <div id=”activity”  data-role=”page”> div data-role=”header”> <h1>Page  Title</h1> </div><!-- /header -->   <div data-role=”content”> <p>Page  content goes here.</p> </div><!-- /content -->   <div data-role=”footer”>…
Centering  Your Content With Viewports Mobiole Web Structure

Centering Your Content With Viewports Mobiole Web Structure

Your web app can use viewports to display the content in the center of the screen. Viewpoints are the equivalent of a user pinching and zooming the content for a website that isn’t format- ted for mobile. You want the Corks application to be front and center and snap to the width of the screen. To enable this, you want…