Marketting Strategy

4 articles
Paid advertising in Traffic Generation of Internet Marketting

Paid advertising in Traffic Generation of Internet Marketting

Paid advertising is the next step once you have organic traffic coming to your site. When we say “paid advertising,” we’re not talking about hiring a Madison Avenue firm to get your company recognized during the Super Bowl. But you can still work a little advertising magic of your own...for a fraction of the cost. The best ways to get…
Website Effectiveness in Internet Marketting

Website Effectiveness in Internet Marketting

Your website is your “storefront.” You should put as much into your virtual storefront as you would to the front window display at a traditional store on Main Street. Your website needs to attract customers and keep them coming back for more. Website Evaluation Pull up your website. Pretend you are a new prospect and ask yourself the following questions.…
Planning Your Website In Developing An Internet Marketting Strategy – Part 2

Planning Your Website In Developing An Internet Marketting Strategy – Part 2

Who Will Manage the Site? One important decision to make when planning on creating a website is to decide on whether or not to hire a professional to make the site. The other option is for you or an already hired employee to create the site. There are pros and cons to either option. If you hire a professional, you…
Planning Your Website In Developing An Internet Marketting Strategy – Part 1

Planning Your Website In Developing An Internet Marketting Strategy – Part 1

Before you actually go about creating your website and registering it with a host, there are a couple of things to think about and plan for the future. The number of websites on the Internet is a staggering number, up in the hundreds of millions. You may be asking yourself, “how can I compete and make my mark with that…